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Point of Parity (POP) and Point of Difference (POD) with Examples in Hindi | Marketing Concepts - YouTube
ทฤษฎีพื้นฐานการตลาด “Brand Pyramid” ที่นักสร้างแบรนด์ทุกคนต้องรู้
How to position a brand using POPs and PODs to gain competitive advantage? - Business gyaan - Quora
Understand your customer needs using Branding Three Circles concept | by Fiona Livingston | Medium
Points-of-difference (POD)
Badoit vs Perrier: POP vs POD
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Points Of Parity, First step in Your Brand Positioning
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Points-of-difference (POD)
