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Barbie's New Role: Picking up Mattel's Toy Sales

Barbie Means Business: Multimillion Dollar Marketing and What It All Means

Licensing Sales Topped $340 Billion In 2022; Barbie Boost Expected This Year

The summer of 'Barbie': Marketers have nothing but love for film's ubiquitous promo blitz | PR Week

Barbie Careers Music Teacher Doll & Student Doll Playset - Walmart.com

How Mattel reinvented Barbie To Become A Global Icon

The Barbie movie: will Mattel's $100m marketing gamble transform the IP landscape?- Raconteur

Amazon.com: Barbie Talk with Me Doll W Cd ROM & More! (1997) [Toy] : Toys & Games

Barbie - Wikipedia

All the Barbie Partnerships, From Crocs to Burger King | Time

After All These Years, Barbie Is Still Reinventing Herself - The New York Times

Barbie's Attempt at Inclusivity: High Hopes to Missed Opportunities

Barbie Marketing: Innovative Tactics Behind Barbie's 2023 Film Success

How Barbie has sustained as one of the most successful toy brands of all time | Analysis | Campaign Asia

A Case For Barbie As Our Modern Fertility Goddess | LAist

What do Chinese consumers want? Not Barbie | CNN Business

More Than Plastic – C Magazine

How Inclusivity Shepherded Barbie® Through Decades of Success

Dolls to Dollars: What We Can All Learn From the Barbie Marketing Team

How Barbie primed us for a life of conspicuous consumption - The Washington Post

Hell No Barbie': Social Media Campaign Targets Talking Doll

See Mattel's 'Barbie' movie dolls that have become instant collectibles | PIX11

Barbie: Lessons from this year's big marketing hit | MyCustomer

2023 Was The Year Of Barbie (and The Fan Zone It Created) | The Drum

Mattel's marketing boss on giving Barbie a timely makeover